West Covina & LA/Orange County (626) 820-9013
In-Person & Remote Services
Financial Planning for Everyday Americans!
We provide clients with the financial direction they need to eliminate debt, buy a home, or plan for a comfortable retirement

West Covina & LA/Orange County (626) 820-9013
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We provide clients with the financial direction they need to eliminate debt, buy a home, or plan for a comfortable retirement

After 23+ years of experience, we proudly serve the West Covina and Los Angeles/Orange County communities with personalized financial planning designed to help you make the most of your money.
Stressed out about your debt? We offer a solution that can be the key motivator for staying out of debt. We can show you how to convert those debts into future assets.
Concerned about your retirement? You may be concerned about potentially running out of money during retirement. Our plan helps you understand the cost of your retirement lifestyle, so we can plan for it.
Interested in buying your home but have no savings for a down payment? We can create a plan that tells you how much you would need. In some instances, you can even buy a home with nothing down.
We never know what the future holds, but we can prepare for those moments by putting a plan in place to protect our lives and our spouses' lives. Life insurance can help you provide for your loved ones after your passing. Let's plan for the unexpected.
Education is the best asset you can invest in. We can implement strategies to successfully fund your education.
Where would you like your assets to go when you die: to your heirs, the government, or lawyers? Protect your money from death taxes, legal court expenses, and more.
Owning a business is what we as Americans would love to have: to build something that makes you money and lets you enjoy your life. You must have a plan.
Do you have what it takes to be a millionaire? It requires a plan and many long hours of work. Once you have it, you must keep it. Let's create a plan for you to succeed.
We proudly serve West Covina and LA/Orange County communities with personalized financial planning designed to help you make the most of your money. Whether you want to reduce debt, prepare for retirement, buy a home, protect your family, fund education, organize your estate, start a business, or build long-term wealth, we help you evaluate your options and create a practical financial strategy aligned with your goals.
Goals
Lifestyle
Skills
Time Horizon
Factors on Inflation
Interest Rate Sensitivity
Tax Expenditures

Want to Learn on Your Own? Take Our 100% FREE FINANCIAL PLANNING CLASS. Learn practical strategies for retirement planning, eliminating debt, buying a home, improving cash flow, saving money, and building long-term financial confidence.
With nearly a decade of expertise in lifetime income option pensions, we assist you in retirement planning in West Covina, helping you answer essential questions.
Our mission is to educate executives, clients, and the public on important money and retirement matters, including crucial questions like 'Can I afford to retire?' and providing insights on a solid debt elimination plan.
After nearly a decade at CalPERS, I acquired valuable expertise that can assist you with your retirement planning in West Covina. I guided individuals through the retirement process, ensuring they felt confident in deciding when they could retire and how much money they needed to retire comfortably.
The Secret to Success
The secret to achieving financial success is not simply how much money you earn—it is how you allocate the money you already have. A six-figure salary, a successful business idea, specialized skills, or an advanced degree may increase your earning potential, but none of them guarantee financial security or long-term wealth. People can earn substantial incomes and still struggle financially when their money is consumed by excessive debt, unnecessary expenses, taxes, lifestyle inflation, and poor financial decisions.
True financial progress begins when every dollar is given a purpose. Your income must be intentionally allocated toward your living expenses, eliminating debt, building emergency reserves, protecting your family, purchasing assets, preparing for retirement, and accomplishing the goals that are most important to you.
It is not only what you earn that determines your financial future—it is what you do with what you earn.
Someone earning $75,000 a year who consistently saves, invests, controls debt, and manages cash flow can ultimately build greater financial security than someone earning $200,000 who spends nearly everything they make. Increasing your income can certainly help, but without a financial strategy, earning more often leads to spending more.
Financial success therefore begins with learning to control the flow of your money instead of allowing your money to control you. When you understand where your money is going and intentionally redirect it toward the things that build your financial future, you begin transforming income into financial independence.
Your greatest financial asset is not necessarily your job, business, skills, or degree—it is your ability to make wise decisions about every dollar that passes through your hands.
Come visit us at...
1050 Lakes Drive #225, West Covina, CA 91790
Art De La Rosa, Financial Planner
USC Graduate / Author / CEO
Call us at (626)820-9013.

My office is currently located in West Covina, California, where I am committed to making practical financial education accessible to individuals and families in our community.
I believe financial planning should not feel overwhelming or reserved only for the wealthy. It should give everyday people a clearer understanding of where they are, where they want to go, and the steps they can take to get there.
Each month, I host educational seminars designed to simplify important financial concepts and provide practical strategies people can apply to debt, retirement, homeownership, insurance, cash flow, and other important financial decisions. My goal is not simply to provide information, but to help people gain greater confidence, make informed decisions, and develop a clear plan for their future.
My work is also deeply personal because I have tried to apply many of these same principles in my own life. At age 55, I was able to retire from my regular employment and devote my time and energy more fully to my private financial planning practice. I also help manage the psychological practice my wife and I have built together.
Through years of planning, hard work, persistence, and responsible decision-making, our businesses have grown to provide us with a comfortable quality of life. That experience has strengthened my belief that financial progress rarely happens overnight. It is usually the result of many decisions made consistently over many years.
But I do not believe our journey can be explained by financial strategies alone. At the center of our lives has been our faith in God. For more than 20 years, my wife and I have worked to strengthen our relationship with the Lord and trust Him to guide our decisions, our work, our marriage, and the way we serve others. Our journey has included successes as well as disappointments, uncertainty, setbacks, and difficult seasons. We did not always know exactly where the road would lead, but we continued moving forward in faith. Looking back, we are deeply grateful for where God has brought us and for the opportunities He has placed before us.
Those experiences have shaped the way I think about success today. To me, success is about much more than accumulating money. It is about having the freedom and resources to care for your family, prepare for the future, help others, and live with greater purpose and peace of mind. Money is a tool. When managed wisely and aligned with your values, it can help create opportunities not only for yourself but also for the people around you.
That is why our mission is simple: to help improve the quality of life of our family, friends, clients, and community. Whether I am helping someone develop a financial plan, teaching at a seminar, encouraging a family to take control of their finances, or helping someone see possibilities they may not have considered before, I want my work to have a meaningful impact. I want people to understand that their current financial circumstances do not necessarily have to determine their future. With knowledge, discipline, thoughtful planning, perseverance, and faith, meaningful progress is possible.
Every day gives us another opportunity to grow, to serve, and to positively influence someone's life. At the same time, we continue learning and working to improve our own lives. We do not consider our journey finished. We are still growing in our faith, strengthening our businesses, improving our financial decisions, and looking for new ways to serve others.
My hope is that by sharing not only what I have learned professionally but also what my family and I have experienced personally, I can encourage others to build a life with greater financial confidence, stronger purpose, and a clearer vision for the future.
Here is how I want to help you. Download all these articles for free. Read them many times and apply the concepts in your life right away. Pray a lot and learn to trust in Jesus. You will not be disappointed!


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