West Covina & LA/Orange County (626) 820-9013
In-Person & Remote Services
Financial Planning for Everyday Americans!
We provide clients with the financial direction they need to eliminate debt, buy a home, or plan for a comfortable retirement

West Covina & LA/Orange County (626) 820-9013
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We provide clients with the financial direction they need to eliminate debt, buy a home, or plan for a comfortable retirement

After 23+ years of experience, we proudly serve the West Covina and Los Angeles/Orange County communities with personalized financial planning designed to help you make the most of your money.
Stressed out about your debt? We offer a solution that can be the key motivator for staying out of debt. We can show you how to convert those debts into future assets.
Concerned about your retirement? You may be concerned about potentially running out of money during retirement. Our plan helps you understand the cost of your retirement lifestyle, so we can plan for it.
Interested in buying your home but have no savings for a down payment? We can create a plan that tells you how much you would need. In some instances, you can even buy a home with nothing down.
We never know what the future holds, but we can prepare for those moments by putting a plan in place to protect our lives and our spouses' lives. Life insurance can help you provide for your loved ones after your passing. Let's plan for the unexpected.
Education is the best asset you can invest in. We can implement strategies to successfully fund your education.
Where would you like your assets to go when you die: to your heirs, the government, or lawyers? Protect your money from death taxes, legal court expenses, and more.
Owning a business is what we as Americans would love to have: to build something that makes you money and lets you enjoy your life. You must have a plan.
Do you have what it takes to be a millionaire? It requires a plan and many long hours of work. Once you have it, you must keep it. Let's create a plan for you to succeed.
We proudly serve West Covina and LA/Orange County communities with personalized financial planning designed to help you make the most of your money. Whether you want to reduce debt, prepare for retirement, buy a home, protect your family, fund education, organize your estate, start a business, or build long-term wealth, we help you evaluate your options and create a practical financial strategy aligned with your goals.
Goals
Lifestyle
Skills
Time Horizon
Factors on Inflation
Interest Rate Sensitivity
Tax Expenditures
Our Advice is Based On These Principles
Every person has three limited resources: time, energy, and money. The difference between those who move forward financially and those who remain stuck often comes down to how these resources are used.
Some people invest their time and energy in education, training, and experience that prepare them for careers as doctors, engineers, business executives, or entrepreneurs. These careers may produce high incomes, but the income is not created by chance—it is often the result of years of intentionally allocating limited resources toward a specific goal.
Fortunately, you do not need to earn a six-figure income to achieve financial success. A high income can create more opportunities, but it does not guarantee financial security. Regardless of how much you earn, building wealth requires you to make purposeful decisions about where your time, energy, and money go.
When you learn to allocate these resources effectively, you can reduce financial waste, avoid unnecessary debt, prepare for emergencies, and steadily build assets. Financial success is not reserved for the wealthy; it is available to anyone willing to follow a clear and disciplined strategy.
Making money is only one part of the financial equation. Earning an income requires your time and energy, so every dollar you receive represents a portion of your life and effort. That is why it is important to use your money intentionally.
A customized, easy-to-follow financial plan can help you keep more of what you earn, eliminate debt more efficiently, increase your savings, and direct your money toward the goals that matter most to you. Without a plan, even a large income can disappear. With the right plan, however, an ordinary income can become the foundation for long-term financial stability and wealth.
For example, consider a family earning $65,000 per year. They may believe that they do not make enough money to build wealth. However, by creating a spending plan, paying off high-interest debt, building an emergency fund, and consistently saving a portion of each paycheck, they can gradually improve their financial position. Even modest monthly contributions can become meaningful assets over time. Their success does not depend on suddenly earning much more; it begins with making better use of the money they already have.
Now consider an executive earning $200,000 per year who spends nearly everything on an expensive home, luxury vehicles, vacations, and credit-card payments. Although this person earns significantly more, a lack of planning may leave little savings and substantial debt. If the income stops, the lifestyle may quickly become unaffordable. This example demonstrates that earning more money does not automatically produce wealth. Income creates potential, but wise allocation turns that potential into lasting financial security.
Ultimately, financial success is not determined only by how much money you make. It is determined by how intentionally you manage what you have. When your time, energy, and money are guided by a personalized financial plan, every dollar has a purpose and every decision moves you closer to your goals. It is not simply what you make—it is what you keep, protect, and build that counts.
Do you have a goal you want to achieve? Let's talk. I will show you that you can achieve that goal!
With nearly a decade of expertise in lifetime income option pensions, we assist you in retirement planning in West Covina, helping you answer essential questions.
Our mission is to educate executives, clients, and the public on important money and retirement matters, including crucial questions like 'Can I afford to retire?' and providing insights on a solid debt elimination plan.
After nearly a decade at CalPERS, I acquired valuable expertise that can assist you with your retirement planning in West Covina. I guided individuals through the retirement process, ensuring they felt confident in deciding when they could retire and how much money they needed to retire comfortably.

Imagine a family of four—two parents and two children—trying to survive on one minimum-wage income of approximately $30,720 per year. On paper, $30,720 may sound like enough to cover the basics. But once we look at what it actually costs to live, the financial reality becomes much more difficult.
After approximately $3,222 in income taxes, this family is left with about $27,498 for the entire year.
Now consider just two basic necessities:
Rent: $18,000 per year
A modest two-bedroom apartment costing $1,500 per month.
Groceries: $9,360 per year
Approximately $180 per week to feed four people.
Together, rent and groceries alone total $27,360 per year. That leaves this family with only about $138 for the entire year after taxes, rent, and food.
And the bills don't stop there.
Transportation in our example costs approximately $3,393 per year, and there may also be utilities, insurance, medical expenses, clothing, school expenses, automobile repairs, emergencies, and many other costs that every family eventually encounters.
A parent working 40 hours every week may be doing everything society tells them to do—working hard, supporting their children, paying their bills, and trying to stay financially responsible—yet the numbers still may not work.
The problem is not always that a family is spending irresponsibly. Sometimes there simply isn't enough income available to pay today's basic cost of living. That is why financial planning becomes especially important when money is limited.
When the Numbers Don't Add Up, Put God in the Equation
A financial plan is important. We should know what we earn, understand what we spend, control debt, prepare for emergencies, and use our resources wisely. But for a family trying to survive on a very limited income, there may be times when the numbers simply do not add up. This is where faith becomes an important part of the journey.
When we allow God to be at the center of our lives and our families, we are no longer approaching our financial circumstances with money alone. We approach them with faith, prayer, wisdom, obedience, perseverance, and trust in God's provision.
The Bible teaches us to seek God first and trust Him with our needs. Jesus said:
“But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.” — Matthew 6:33
This does not mean that we ignore our responsibilities or stop planning. Quite the opposite. We should work diligently, spend wisely, avoid unnecessary debt, care for our families, develop our abilities, and make responsible financial decisions. But after doing what we can, we must also recognize that God is greater than the numbers on a spreadsheet.
Trusting God is more than simply asking Him for financial help. It also means being willing to obey Him. Obedience may require us to change our priorities, become more disciplined, forgive someone, eliminate destructive habits, work harder, learn new skills, give generously when we are able, care for our families, or make decisions that honor God even when they are difficult.
Proverbs 3:5-6 reminds us:
“Trust in the Lord with all thine heart; and lean not unto thine own understanding. In all thy ways acknowledge him, and he shall direct thy paths.”
Sometimes we look at our income and expenses and conclude, “There is no way we can make this work.” But God may provide opportunities that we cannot yet see. A better job may become available. An unexpected opportunity may arise. Someone may offer assistance. A family may discover a way to reduce an expense. A new skill may lead to additional income. A relationship may open a door. An unnecessary expense may disappear. Or God may give us the wisdom and strength to accomplish something we previously thought was impossible.
We should never use faith as an excuse to avoid responsibility. Instead, faith should strengthen our responsibility. We make the plan. We do the work. We manage what God has placed in our hands. And then we trust Him with what is beyond our control.
A family's financial situation may seem impossible when viewed only through the lens of income and expenses. But our lives are not controlled exclusively by a mathematical equation.
There is another factor that cannot be entered into a spreadsheet:
God's provision. When we walk with God, seek His direction, and live obediently, we can face financial hardship with hope rather than fear. This does not mean that every financial problem will disappear immediately or that believers will never experience hardship. It means that hardship does not have to determine the final outcome of our lives.
“But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.” — Matthew 6:33
The Secret to Success
The secret to achieving financial success is not simply how much money you earn—it is how you allocate the money you already have. A six-figure salary, a successful business idea, specialized skills, or an advanced degree may increase your earning potential, but none of them guarantee financial security or long-term wealth. People can earn substantial incomes and still struggle financially when their money is consumed by excessive debt, unnecessary expenses, taxes, lifestyle inflation, and poor financial decisions.
True financial progress begins when every dollar is given a purpose. Your income must be intentionally allocated toward your living expenses, eliminating debt, building emergency reserves, protecting your family, purchasing assets, preparing for retirement, and accomplishing the goals that are most important to you.
It is not only what you earn that determines your financial future—it is what you do with what you earn.
Someone earning $75,000 a year who consistently saves, invests, controls debt, and manages cash flow can ultimately build greater financial security than someone earning $200,000 who spends nearly everything they make. Increasing your income can certainly help, but without a financial strategy, earning more often leads to spending more.
Financial success therefore begins with learning to control the flow of your money instead of allowing your money to control you. When you understand where your money is going and intentionally redirect it toward the things that build your financial future, you begin transforming income into financial independence.
Your greatest financial asset is not necessarily your job, business, skills, or degree—it is your ability to make wise decisions about every dollar that passes through your hands.
Come visit us at...
1050 Lakes Drive #225, West Covina, CA 91790
Art De La Rosa, Financial Planner
USC Graduate / Author / CEO
Call us at (626)820-9013.

My office is currently located in West Covina, California, where I am committed to making practical financial education accessible to individuals and families in our community. I believe financial planning should not feel overwhelming or reserved only for the wealthy. It should give everyday people a clearer understanding of where they are, where they want to go, and the steps they can take to get there. Each month, I host educational seminars designed to simplify important financial concepts and provide practical strategies people can apply to debt, retirement, homeownership, insurance, cash flow, and other important financial decisions. My goal is not simply to provide information, but to help people gain greater confidence, make informed decisions, and develop a clear plan for their future.
My work is also deeply personal because I have tried to apply many of these same principles in my own life. At age 55, I was able to retire from my regular employment and devote my time and energy more fully to my private financial planning practice. I also help manage the psychological practice my wife and I have built together. Through years of planning, hard work, persistence, and responsible decision-making, our businesses have grown to the point where they provide us with a comfortable quality of life. That experience has strengthened my belief that financial progress rarely happens overnight. It is usually the result of many decisions made consistently over many years.
But I do not believe our journey can be explained by financial strategies alone. At the center of our lives has been our faith in God. For more than 20 years, my wife and I have worked to strengthen our relationship with the Lord and trust Him to guide our decisions, our work, our marriage, and the way we serve others. Our journey has included successes as well as disappointments, uncertainty, setbacks, and difficult seasons. We did not always know exactly where the road would lead, but we continued moving forward in faith. Looking back, we are deeply grateful for where God has brought us and for the opportunities He has placed before us.
Those experiences have shaped the way I think about success today. To me, success is about much more than accumulating money. It is about having the freedom and resources to care for your family, prepare for the future, help others, and live with greater purpose and peace of mind. Money is a tool. When it is managed wisely and aligned with your values, it can help create opportunities not only for yourself, but also for the people around you.
That is why our mission is simple: to help improve the quality of life of our family, friends, clients, and community. Whether I am helping someone develop a financial plan, teaching at a seminar, encouraging a family to take control of their finances, or helping someone see possibilities they may not have considered before, I want my work to have a meaningful impact. I want people to understand that their current financial circumstances do not necessarily have to determine their future. With knowledge, discipline, thoughtful planning, perseverance, and faith, meaningful progress is possible.
Every day gives us another opportunity to grow, to serve, and to positively influence someone's life. At the same time, we continue learning and working to improve our own lives. We do not consider our journey finished. We are still growing in our faith, strengthening our businesses, improving our financial decisions, and looking for new ways to serve others. My hope is that by sharing not only what I have learned professionally, but also what my family and I have experienced personally, I can encourage others to build a life with greater financial confidence, stronger purpose, and a clearer vision for the future.
Here is how I want to help you. Download all these articles for free. Read them many times and apply the concepts in your life right away. Pray a lot and learn to trust in him. You will not be disappointed!


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